Thursday, May 1, 2008

THE EARLY BIRD GETS THE, UH, SPEAKER

4/12/06 THE EARLY BIRD GETS THE, UH, SPEAKER

"When is the best time to book a speaker? How far out should we lock them in?" Those are good, legitimate questions I'm asked all the time, so I'll try to answer them. As soon as you have a date and speaker you like, book them. Granted, the busiest speakers are probably only booked 15 times a month, leaving 15 open dates, but I still wouldn't suggest waiting too long to pick your date. "What are the busiest times of the year?" In the corporate world, its September and October. Every September, we set our record for most events taking place in a month, and then it gets broken in October because October doesn't have Labor Day. Corporations have a tendency to try to cram all their year-end events between Labor Day and Thanksgiving, whereas they'll spread out their kick-off events between January and May. June to mid-August, and December, are the slowest months because so many people go on vacation. Right now, its probably easier to find availability for speakers in June than September. But, we're always happy to check for you.

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